Nov 3, 2016; Raleigh, NC, USA; Democratic presidential candidate Hillary Clinton (not pictured) arriving at Raleigh-Durham International Airport talking with singer Pharrell Williams. Mandatory Credit: Jack Gruber-USA Today Network

(Photo credit: Jack Gruber-USA Today Network)

Pharrell To Launch Music Festival In Virginia Beach In April

March 4, 2019

NEW YORK (AP) — Pharrell is heading home to Virginia Beach to launch a new music and culture festival.

The Grammy-winning superstar announced Monday SOMETHING IN THE WATER, a multi-day event he's calling a "cultural experience" that will debut April 26-28. He will perform on a stage set on the beach; other performers include Missy Elliott, Travis Scott, Migos, Dave Matthews Band, Janelle Monae, SZA and Diplo.

Tickets go on sale Friday.

The festival won't just focus on music: The film "The Burial of Kojo" — acquired by Ava DuVernay's ARRAY company — will be screened and discussed.

SOMETHING IN THE WATER will also include a pop-up church service, karaoke featuring trap music as well as moments with wellness expert Deepak Chopra and Geoffrey Canada, the president of the Harlem Children's Zone.