Pumpkin Spice Lattes Are Back at Starbucks

August 28, 2018
Apr 17, 2018; Houston, TX, USA; View of a cup of coffee at Starbucks. (Photo credit: Shanna Lockwood-USA TODAY Sports)

(Photo credit: Shanna Lockwood-USA TODAY Sports)

SAN FRANCISCO (KCBS RADIO) - It may still technically be summer, but a scent of fall hangs in the air. That's because the pumpkin spice latte is back at Starbucks. The annual arrival of the seasonal beverage comes a little earlier than normal as Starbucks looks to give it's sales figures a jolt.

To discuss the enduring popularity of the sweet coffee drink, KCBS Radio's Stan Bunger and Susan Leigh Taylor talked with Bruce Clark, Associate Professor of marketing at Northeastern University.

Related: Starbucks Pumpkin Spice Latte Could Return This Month