Ayesha Curry Puts Down Retail Roots In Oakland

By Megan Goldsby, KCBS Radio

February 1, 2019
Ayesha Curry

Photo By Sthanlee B. Mirador

OAKLAND (KCBS RADIO) — Ayesha Curry, the wife of Golden State Warriors superstar Stephen Curry, is a celebrity in her own right, with her own show on the Food Network, her own cookbook, and her own restaurant. 

And now, she's adding her own Bay Area retail store to the mix. 

Homemade is opening up for business on February 2 in Oakland's Jack London Square. The location is being billed as a pop-up. But there's no closing date, and Curry is definitely interested in keeping it open-ended.

"It just depends on how things are going," she said to KCBS Radio. "So, hopefully, people come in and show me some love so I can stay here forever,"

The store will feature Curry's cookware, bedding and textiles, housewares, as well as clothing, accessories and jewelry.

Located at 423 Water Street, between Oakland Supply Company and California Canoe and Kayak, the shop may have shoppers feeling right at home. 

"We kind have it set up like a dining room and bedroom," Curry said, "so when you walk in, you experience the dining area first. Then you walk to the back and there's a bedroom set up, staged with a bed to show off the bedding, and there's the jewelry and the clothes…so it makes sense."

One of Curry's goals is to give back to the community.

"A portion of the proceeds from the cookware and the bedding go to No Kid Hungry, which is an organization I work very, very closely within the fight to end childhood hunger here in America," she said. 

There's a charitable component to some of the other items Curry is selling as well, including a  jewelry collaboration line she did with 31 Bits, which provided opportunities to women artisans in Uganda and Indonesia.

Curry said her grand opening is perfectly timed for people planning to throw a stylish Super Bowl party.  

"If anybody needs some serving platters or some giant stockpots, I got you covered for that game day chili," she said. "And I've got a great recipe in the book — we've got books here as well."

Curry will be doing a cookbook signing at the shop on February 10. 

Oakland's Jack London Square neighborhood is special to the Currys. "We actually used to live over here a couple years ago, so we have some of our best memories here. Being first-time new parents, walking our daughter along the water and going to the farmers' market on the weekends," Curry said. "So I'm really excited to hopefully become a fixture here in Jack London Square."  

Written by Diana Shook.