Cast of ‘The Masked Singer’ (Photo credit: Photo credit Jon Kopaloff / Stringer)

(Photo credit: Photo credit Jon Kopaloff / Stringer)

Fox's 'Masked Singer' Draws a Strong Audience For Debut

January 8, 2019

NEW YORK (AP) — Fox hoped to use a week when there wasn't much else on broadcast television besides football to draw attention to its new competition "The Masked Singer." It proved to be a sound strategy.

The Nielsen company said that 9.37 million people watched the series debut last Wednesday. That was the biggest audience to watch the premiere of any unscripted show on television in more than seven years.

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Most promisingly for Fox, which is starved for a hit, more precise statistics illustrated a strong buzz for the show. Its ratings grew in the show's second half hour, meaning people were attracted to the program through word of mouth.

A bigger test for "The Masked Singer" is coming this week, when there's more competition among Fox's rivals.