Taco Bell tortilla chips

Courtesy of Taco Bell

Taco Bell Is Releasing Hot Sauce Flavored Chips In Stores

March 22, 2018
Categories: 

Beginning in May, Taco Bell tortilla chips will be available in grocery and convenience stores nationwide.

The chips will come in three flavor profiles: Classic (salted), Mild (Mild sauce flavor including hints of three chili peppers and cumin), and Fire (Fire sauce flavor with hints of jalapeño, chili peppers, and paprika)

The packaging itself mimics the look of the grab-n-go hot sauce packets.

“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, Chief Brand Officer, Taco Bell Corp in a statement. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”

The Fire and Mild flavors will be sold in 1 oz, 3.5 oz, 11 oz, and 30 oz bags and the Classic chips will be sold in 1 oz, 3.5 oz, 13 oz, and 30 oz bags.