Roc Nation Adds Reggae Star Buju Banton To Its Roster

November 22, 2019
This undated photo provided by shows reggae star Buju Banton. (Shawn Theodore/SMG via AP)

(Photo credit: Shawn Theodore/SMG via AP)

NEW YORK (AP) — Jay-Z’s Roc Nation company has added reggae star Buju Banton to its jam-packed roster.

On Friday Roc Nation announced the partnership with the reggae and dancehall king, whose comeback concert held earlier this year in his native Jamaica was one of the country’s largest shows. More than 30,000 people attended the concert.

Banton, 46, will celebrate the new deal with Friday’s music video release for his song “Steppa.” The performer released his first album in the earlier ‘90s and he’s become one of the important and respected acts in reggae. “Before the Dawn,” his last album released 2010, won the Grammy for best reggae album.

Banton was released in December 2018 after serving seven years in federal prison on drug charges.