'Quarantine Cakes' Now Available At SF Bakery

March 19, 2020

With most of the Bay Area under a “shelter in place” order, big parties and celebrations have been postponed indefinitely. That is creating a difficult economic situation for businesses that cater large events, but one San Francisco bakery has found a new way to generate revenue - quarantine cakes.

“Last week we were on track to have our worst week in history, we were down 65%. The first thing that went through my mind was ‘oh no, how am I going to pay my employees, and how are they going to pay their rent?’” said Amanda Nguyen, owner of the Butter& bakery.  “[People> were cancelling birthday cakes but their birthdays were still happening, they just didn’t need a cake that feeds 25 anymore.”

That is when she was inspired to start selling mini cakes to feed one or two people.

The cakes are $50 and beautifully decorated much like the luxury cakes Nguyen and her team usually make that feed 10-200 people. But these cakes feature quarantine-appropriate messages such as “wash your hands”, “pretend you’re an introvert” and “don’t touch your face”.

When she announced the new cakes on Instagram Saturday, the response was immediate. 

“We had our best week in history,” says Nguyen, who has already sold more than 150 of the quarantine cakes. “The reaction has been so heartwarming. Our community in San Francisco has stepped up and really saved our business.”

View this post on Instagram

WE WILL REMAIN OPEN to serve our community in light of the mayor’s recent statement that food business can keep running pickup and delivery services. -- -- We’ll continue to monitor and adhere to what the authorities recommend. We are in the business of love and joy — we all need it more than ever these days!!! . To our clients, thank you for supporting us and showing love by way of quarantine cakes in these strange times. A lot of folks in the food industry are fighting hard to survive, and they are being more creative than ever. @7x7bayarea has created a list of a few who are pivoting their offerings to meet the times. Don’t forget to support your favorite restaurants via pickup or delivery if they offer it. Be wise and be kind. . To our fellow cake makers, many have been asking, and YES! PLEASE feel free to offer quarantine cakes in your communities if it’s allowed! They have been a huge help in keeping us running and we hope they can help you, too. . To our fellow small business friends, please tag us in any posts about how you’re adapting and creating value for your community right now. I will share to our amazing followers in the hopes they show up for you, too. If you’re shut down as a food business, folks are working on petitions for relief, and looking for more signatures. Comment below and I’ll follow up. ❤️ #butterand #quarantinecakes

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The cakes are available for no-contact delivery in San Francisco as well as parts of the Peninsula and East Bay. 

Since then, Nguyen has heard from other bakers all over the country and the world who have taken up the strategy to keep their businesses afloat.

"Comfort food is very important these days," said Nguyen. "Everyone should eat more cake.”